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Matt McGunagle

Matt McGunagle

CEO & Founder of StrengthPortal. Working hard to help you in between deadlifts and jiu-jitsu!

San Diego, California •
141 posts •
News and Product Updates

2025 Q1 Retrospective

2025 Q1 Retrospective from StrengthPortal's CEO.

Matt McGunagle Matt McGunagle
Fitness Business

Scaling Fitness Operations: Why Trainer-Client Messaging Matters More Than You Think

Scaling your fitness business? See why integrated trainer-to-client messaging is a game-changer for growth!

Matt McGunagle Matt McGunagle
News and Product Updates

New Feature Release: 1:1 Trainer-to-Client Messaging is Here

We’ve added real-time messaging to StrengthPortal! Trainers can now chat directly with clients—without relying on email or sharing personal phone numbers. Enjoy instant messaging, read receipts, and the ability to share images & videos in a seamless, secure in-app experience.

Matt McGunagle Matt McGunagle
News and Product Updates

2024 Q4 Retrospective

2024 Q4 retrospective from StrengthPortal's CEO.

Matt McGunagle Matt McGunagle
Fitness Business

Setting Up the Next Generation of Fitness Pros for Success

From the pioneers who had to battle just to open gym doors, to today’s opportunities to help trainers build sustainable careers, we’ve come a long way. But the work isn’t over—we need to focus on unlocking new paths for trainers and fitness pros to make an even greater impact.

Matt McGunagle Matt McGunagle
Interviews

Interview with VASA Fitness Director of Fitness Product Gini Grimsley

Check out our interview with Gini Grimsley, Director of Fitness Product at VASA Fitness, as she shares insights on partnering with StrengthPortal and how our platform is supporting VASA’s mission to deliver top-tier fitness experiences across all locations.

Matt McGunagle Matt McGunagle
News and Product Updates

2024 Q3 Retrospective

2024 Q3 retrospective with the StrengthPortal CEO.

Matt McGunagle Matt McGunagle
Fitness Business

Reflections on 2020: How Covid-19 Transformed Multi-Location Gym Chains

Covid-19 reshaped multi-location gym chains, driving a shift to online training and an exodus of personal trainers. Today, gyms are thriving by investing in their greatest asset: their people. StrengthPortal is here to help.

Matt McGunagle Matt McGunagle
Fitness Business

The Financial Impact of Using StrengthPortal at Multi-Location Enterprise Gym Chains

Implementing StrengthPortal boosts revenue, enhances trainer performance, and improves member retention at multi-location gyms. Streamline operations and unlock new growth opportunities with our platform.

Matt McGunagle Matt McGunagle
Fitness Business

The Challenges of Building Software for Large Gym Chains

Building software for large gym chains is complex. From integrating diverse tech stacks to ensuring data consistency, StrengthPortal excels in delivering flexible, enterprise-level solutions tailored to each client's unique needs.

Matt McGunagle Matt McGunagle
News and Product Updates

2024 Q2 Retrospective

StrengthPortal company Q2 2024 retrospective from the CEO.

Matt McGunagle Matt McGunagle
Fitness Business

The Largest Gym Chains in Europe and Their Software Needs

Europe's fitness industry is booming, with numerous gym chains providing services to meet the demand for fitness. Read about which gym chains lead the market to learn about trends, member preferences, and strategies.

Matt McGunagle Matt McGunagle
Fitness Business

The Largest Gym Chains in Australia and Their Software Needs

Australia's fitness industry is thriving, with numerous gym chains offering extensive facilities and services to cater to the growing demand for health and wellness. To manage their operations efficiently, these gym chains rely on robust software solutions.

Matt McGunagle Matt McGunagle
Fitness Business

Why Software Matters for Adding Hybrid Personal Training to Your Enterprise Fitness Business

Learn why software is a critical component in successfully adding hybrid personal training to your enterprise fitness business.

Matt McGunagle Matt McGunagle
Fitness Business

The Largest Gym Chains in the United States And Their Software Needs

As the industry evolves, the right software solutions play a critical role in managing these vast operations efficiently. Here's a list of the largest gym chains in the United States so we can explore their software needs to streamline their operations.

Matt McGunagle Matt McGunagle
Fitness Business

StrengthPortal: The Best Software for Hybrid Personal Training in Enterprise Fitness Businesses

StrengthPortal is the ideal software for hybrid personal training, offering customization, standardization, and innovative training services that drive revenue and retention.

Matt McGunagle Matt McGunagle
Fitness Business

StrengthPortal: The Perfect Fit for Gyms that use Jonas Fitness Software

By leveraging the seamless integration and powerful features of StrengthPortal, Jonas Fitness customers can stay ahead of the competition, ensuring both operational efficiency and exceptional member satisfaction.

Matt McGunagle Matt McGunagle
Fitness Business

Transform Your Personal Training Studio with the StrengthPortal and Mindbody Integration

By integrating StrengthPortal with Mindbody, you not only enhance your operational efficiency but also provide your clients with a top-tier workout programming and tracking experience. Embrace this powerful integration and take your personal training studio to new heights.

Matt McGunagle Matt McGunagle
Fitness Business

Investing in Personal Training Teams: The Key to Long-Term Success for Fitness Businesses

At StrengthPortal, we believe that fitness businesses that invest in their training teams and open up opportunities for trainers to maximize their income will not only thrive but will lead the industry in the next 5-10 years.

Matt McGunagle Matt McGunagle
Fitness Business

2024 Q1 Retrospective

Company retrospective for 2024 Q1 from the CEO.

Matt McGunagle Matt McGunagle
Fitness Business

2023 Q4 Retrospective

StrengthPortal company 2023 Q4 retrospective from the CEO.

Matt McGunagle Matt McGunagle
News and Product Updates

Company Announcement: VASA Fitness Partners with StrengthPortal

StrengthPortal and Vasa Fitness have partnered to rollout our personal training software to their training teams across all locations.

Matt McGunagle Matt McGunagle
Fitness Business

Unlocking Gym Member Potential: Converting Gym-Goers to Training Services

At StrengthPortal, we firmly believe that personal training teams are the secret sauce to unlock member potential. Our platform empowers fitness businesses to seamlessly engage members, offer personalized training experiences, and, in turn, enhance retention rates.

Matt McGunagle Matt McGunagle
News and Product Updates

2023 Q3 Retrospective

StrengthPortal company 2023 Q3 retrospective from the CEO.

Matt McGunagle Matt McGunagle
Fitness Business

The Personal Trainer's Dilemma: To Stay with the Gym Chain or Go Independent?

There are many success stories of personal trainers going into business on their own, but keeping your role as a big box gym chain employee might actually be the optimal choice for the majority of professionals in our industry.

Matt McGunagle Matt McGunagle
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