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2021 Q4 Retrospective: Improvements to our Fitness Franchisor and Franchisee customer model and support

Hello everyone, really hope that your team and customers are doing well! Here's a quick summary with the latest and greatest of what we've been working on over Q4 2021:


  • Franchisor and Franchisee support: Building off of the foundational work we released in Q3, we continued to focus on meeting our customers needs by adding depth to our architecure to support Franchisor and Franchisee customers on the StrengthPortal platform. Similar to our Multi-location structure, customers will be able to setup and manage a Master account for all locations (HQ owned and Franchises) to create and manage the content available to all locations and teams. Specifically, the account will be the source of truth for Exercise Library and Team Library Program templates. As a Franchise location you'll be able to have your own supported integration setup, billing, and be able to leverage all the content your HQ team has set up for you for smooth rampup when you open your new business. In Q4 we really started to add clarity and depth to the roles and permissions for all staff users involved in this growing customer segment for StrengthPortal.
  • Platform speed and stability improvements: We're continually making updates here, but we released a few updates under the hood over the last few months that will continue to pay off in the long-term for the platform.


  • Client Reports: In Q4 we started to build the foundation for the feature I've long talked about for several years. Our goal is to make an incredibly easy tool for our users to generate a report that organizes their cleints progress and exercise history for a specified time range. We want it to be easy-to-use, fast, and a great tool for trainers to help motivate their clients to keep on working hard (and also to buy that next training package wink wink).

Thank you as always for all the feedback and support. If you'd like to schedule a demo with our team please don't hesitate to reach out.

Matt McGunagle

Matt McGunagle

CEO & Founder of StrengthPortal. Working hard to help you in between deadlifts and jiu-jitsu!

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