/ Fitness Business

Rethinking Fitness: The Evolution of Personal Training Operations

The past decade was a golden era for multi-location gym chains, marked by remarkable growth. Health-conscious consumers were investing not only in their fitness but in personal training services worldwide. Then, the unexpected curveball of Covid-19 hit in 2020, changing the game entirely.

Fast forward to today, and the giants of personal training operation teams have regained their footing, ready to recapture the momentum of the past decade. However, teams everywhere are realizing that the old playbook for PT Ops isn't working anymore.

The truth is, too many companies are attempting to dust off their pre-2020 strategies and hope for a smooth victory in our reshaped fitness landscape. This approach is faltering, and here's why. The dynamics of trainer recruitment have undergone a seismic shift. What was once a cakewalk for personal training ops teams - recruiting trainers - has now morphed into their most formidable challenge. Quality talent is now hard to find because the best trainers went into business for themselves!

Let's not shy away from the obvious: it's imperative for gym chains to pivot their business models to thrive from this point onward. The key lies in integrating scalable and adaptable training services, like semi-private and hybrid personal training, into your training service offerings. These additions aren't just a choice; they're the lifeblood of attracting and retaining top-tier talent in the industry. It's easy to say, but very hard to execute.

This is where StrengthPortal comes into play. We've made it our main focus to help companies position themselves for success as the industry continues to evolve. If you're curious about upgrading your personal training operations with a new plan and software, let's connect: Book a chat here.

Matt McGunagle

Matt McGunagle

CEO & Founder of StrengthPortal. Working hard to help you in between deadlifts and jiu-jitsu!

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